A good location is about more than just rent and an isochrone
What our data makes visible
Traffic flow past a location
by volume, vehicle type and time slot
Origins and destinations of flows
to understand who passes through and why
Socio-demographic and economic profile of the actual, not theoretical, catchment area
Comparison of several areas or cities with each other using the same indicators
Flow trends over time
to identify the areas that are rising and those that are declining
What you actually do with it
Compare candidate locations based on measured flows, not estimated ones
Assess the performance of an existing store against the actual traffic flows in its area
Identify the gaps in a network where flows are strong but supply is absent
Adapt the opening hours or the layout of a store to suit the neighbourhood’s real pace
Present a quantified and verifiable territory analysis to an investment committee or franchisor